INTERNATIONAL SEMINAR TO KEDGE BUSINESS SCHOOL

CAN ART AND DESIGN IMPROVE BUSINESS?

To lead real organizational changes requires innovation and invites us to experimentation. New and challenging realities, the cultural diversity, a new world order, more aggressive business opponents from the innovation point of view and drastic changes in various profiles of all activities sectors mean that to develop creative and entrepreneurial organizations with response capacity and apprenticeship can be the most crucial ability of the new business leaders.